WhatsApp templates are messages that have been prewritten based on a scenario that includes the option to automate personalization and custom aspects. These types of messages are also known as Highly Structured Messages (HSM). When templates are written out you’ll see specific details are replaced by placeholders that pull information from a central dataset. This data creates dynamic content.
WhatsApp templates are a great way to keep in touch with your customers, share important information or update customers on their processes. A huge benefit is that you can use them to display interactive buttons. This simple addition creates a simple and easy-to-use call to action that gets great engagement.
Engage Your Recipients The power to engage with your audience in such a direct way should be seen as a privilege! Use the opportunity to create genuinely interesting, valuable, or informative content. Don’t send boring corporate-sounding messages, take it as a chance to build a relationship with the customer. Avoid Overly Salesy Messaging Yes you do get to use the sleek buttons, but don’t over-send them as product links or offers. Nor should you just consistently send sales messages to your customers. The last thing they want is a barrage of adverts cluttering up their personal messages. Don’t Spam People This should be taken as read. Spamming people using this service is a bannable offense if WhatsApp catches you. But you’re better than that. Never ask customers to share personal information via a template.
WhatsApp templates not only save a huge amount of time but can actively increase revenue earnt for your business. Leveraging templates that are engaging, informative, and valuable communication tool will not only save you time, but also improve sales and retention. WhatsApp marketing is exponentially easier when customer support is streamlined, so consider which templates you can use in the day to day. Plan your templates ahead of time so that there’s time for WhatsApp to approve them. Think about the customer journey and where a template could improve it. Never spam your customers or risk getting banned.
KluxChats is a helpful tool for businesses to communicate better with customers.
Delight Your Customers.